The Italian football club ACF Fiorentina launched a partnership with the blockchain start-up Genuino on 5th January. The aim of this collaboration is to develop a proof of authenticity for Fiorentina jerseys worn at official first division matches. The club from Florence would then like to auction the sweaty jerseys for charity.
The cooperation partners presented the blockchain-based project a few days ago at the annual Consumer Electronics Show in Las Vegas. However, a first test run already took place last December during the game against FC Internazionale. The funds from the planned jersey auction are to benefit a Florentine children’s hospital. Giuseppe Barone, General Manager of the club, commented on the project as follows:
This partnership is an important step for a club like Fiorentina, which wants to be prepared for the challenges of the future. Genuino’s solution, which offers a highly innovative product and service, will make it possible to follow the key moments in the life of the jersey and create a digital copy of the physical jersey to certify and authenticate it, but also to fight counterfeiting and involve our supporters through innovative products and activations around the world.
Jersey tracking thanks to Ethereum Testnet
For the technical implementation Genuino transplanted chips into the jerseys. Each of these chips is assigned its own code, so that the use of the individual jerseys can be tracked and securely stored on the block chain. The Italian start-up uses a public Ethereum Testnet for this purpose. According to Genuino CEO Eleonora Mulas, the project continues to use “IoT, distributed applications, intelligent sensors, artificial intelligence and smart contracts”.
Genuino itself was founded in the USA in 2018. In 2019 the company moved to Italy, the country of origin of the founders. The start-up received support from the New York Blockchain Accelerator Pulse Lab.
The football world discovers the Blockchain
Fiorentina’s jersey campaign is one of many projects that bring football and blockchain technology together. Just a few days ago, for example, top Italian club Juventus Turin had its fans vote for a new goal anthem. The club used the Blockchain platform Socios.com for this purpose.
After all, UEFA is also taking its first steps in the block-chain area. The football association wants to issue some VIP tickets for the upcoming European Championship in token form. In this case, the use of the block chain is intended to counter illegal ticket sales.